Quiq Supermarket Brand Identity

Situation: The Challenge

Quiq Supermarket, a local startup in the Philippines, entered a retail landscape dominated by massive, established chains. To survive, they needed to move fast, hence the name, but they also needed to look permanent. The challenge was creating a "Big Box" professional feel on a startup budget, ensuring that local shoppers felt the store was as reliable and high-quality as a national franchise.

Task: The Objective

To establish a competitive retail presence, we needed to:

• Humanize the "Quick" Promise: The name implies speed, but the branding needed to add "Freshness" and "Community" so it didn't feel like a cold, transactional convenience store. Here is how solid branding gives the working class an edge.
• Maximize Shopability: Design a visual system that works on everything from large-scale outdoor storefronts to small private-label packaging and price tags.
• Build Local Loyalty: Create an identity that felt like a "neighborhood hero", accessible, friendly, and distinctly local.

Action: The Solution

Lot Designs developed a "High-Velocity Retail" identity system:

• The "Quiq" Wordmark: We designed a custom, slanted typeface to visually communicate motion and efficiency, paired with rounded edges to maintain an approachable, friendly vibe.
• High-Visibility Palette: We utilized a high-contrast color system specifically engineered for long-range visibility, essential for capturing "stop-and-shop" foot traffic in busy retail corridors.
• Modular Signage System: We built a scalable kit of parts for the interior, from aisle markers to "Freshness" icons, ensuring a cohesive customer journey from the parking lot to the checkout counter.

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Result: The Impact

• Successful Market Entry: The professionalized "Franchise-Ready" look allowed Quiq to launch with the authority of an established brand, immediately competing with larger local players for market share.

• Operational Scalability: By providing a comprehensive "Signage & Packaging Toolkit," we enabled the Quiq team to scale their operations and launch new product lines with total brand consistency.

• Consumer Confidence: The clean, modern aesthetic directly contributed to a perception of "Cleanliness and Quality," critical factors in the grocery industry that drove repeat neighborhood visits. Here is the the ROI of investing in your brand early.

Conclusion

Lot Designs’ collaboration with Quiq Supermarket demonstrates our ability to create a powerful brand identity from concept to execution. Through strategic planning, creative design, and meticulous attention to detail, we delivered a brand that embodies Quiq Supermarket’s values and connects with their community. Explore the transformation and learn more about our approach to brand building:

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